There are racing games that challenge you. There are car simulators that teach you. And then there's Drift Hunters — the game that grabs your attention with one slide and keeps you coming back until you've mastered the art of drifting.

What is it about this simple browser game that makes it so addictive? How does a low-spec, free-to-play drifting sim compete with massive racing titles in player engagement?

Let’s break down how Drift Hunters turns casual players into digital drift kings.